BMB and IMATIA sign a strategic partnership in the area of Sales Force Automation

Given the interest that BMB has in expanding its geographic presence, BMB signed a strategic partnership with Imatia, a Spanish company that provides software technology, services and solutions, for commercializing iSell in Spain and boosting its European business development. The good reputation that Imatia has in the IT sector, its capabilities in mobile software development and its experience in the transport and logistics sector, have been key elements in reaching this agreement.


For BMB’s CEO, Mitri Doumet, the partnership is a great opportunity for both companies: “This collaboration opens the doors for us to a market as important as Spain and we couldn’t have selected a better host. Imatia is going to contribute an essential experience when dealing with customers in this country, but furthermore they will do it with great confidence and security, because they have previously developed and commercialized solutions for this sector”.


Fernando Vázquez, Imatia’s CEO, emphasizes how important it is for them to work with BMB: “We’re talking about one of the best technology companies in the Arab world, and that is a unique opportunity for us to explore a market that is not easy to enter, but very attractive due to its potential for growth. We fully trust in being capable of adding value to iSell, not only when selling it but also in its evolution, integrating it with customers’ systems and offering the required support”.


About Imatia Innovation

IMATIA is a Spanish company that provides software technology, services and solutions, that aim at helping customers obtain more results with less effort. Amongst its customers are many companies and public entities, including large multinationals. You may obtain more information at