In this part of the world, Maamoul is recognized as a symbol of joy after restraint and a shared cultural heritage among Christians and Muslims simultaneously.
With Lent and Ramadan crossing paths this year, BMB set forth to stand by IMS Kitchen Unit, inviting its employees to observe the holy feasts by purchasing the IMS traditional Maamoul, prepared with care and purpose. Every purchase directly supports women’s empowerment and sustainable livelihoods.
To help its staff decide, BMB sent each employee three different pieces of Maamoul, so they got a taste of what they’re signing up to.
The irresistible taste has manifested in a massive order that reached 130 kg of Maamoul, prepared with premium ingredients and authentic recipes passed down through generations.
This initiative underscores the impact that BMB creates to empower the greater community.
About IMS
Based in Maad, Jbeil, IMS Kitchen Unit is a socially driven food production and catering initiative proudly supporting the mission of IMS Training Center.
IMS is a training organization that works to capacitate individuals for employment and entrepreneurship. Since 2009, IMS has empowered nearly 20,000 individuals — 85% of whom are women — equipping them with professional skills in hospitality, tourism, and entrepreneurship.
