Founded in Saudi Arabia in 1979, Savola began as a small vegetable oil importer and refiner. Through strategic vision and dedication, the company expanded into the food and retail sectors. Over the years, Savola has grown its footprint across Egypt, Algeria, the Levant, Central Asia, and Sudan, while also investing in Almarai, Herfy, and Kinan. Today, Savola stands as a leading investment powerhouse, driven by its core philosophy: “Value Built on Values.”
From Pain Point to Competitive Edge
With its expanding portfolio, the company set on the lookout for a scalable solution with novel attributes and a new distribution model to provide the required support to its growing business in Algeria. Capitalizing on several clients’ feedback and recommendations, Savola selected BMB to address its needs through iSell360 which entails the route-to-market option and AI solutions, that are a hit today. With the removal of the language barrier, the flexibility in communication, the hosting of the solution, and the various modules and options that are offered by BMB, iSell360 posed as the optimal answer that Savola was looking for.
Once implemented, iSell360 has not only addressed Savola’s challenges but also exceeded the company’s expectations. They were able to go live and implement the solution as all the modifications had been provided promptly.
So far, the solution has been rolled out for 11 agents, for both operations cash van and presales, noting that it is Savola’s first time operating with pre-sales functions. The solution has been working perfectly. Distributors have better management of their operations throughout the year and are also enjoying better cost control. iSell360 reporting tool enabled Savola to take better decisions and enhance its overall performance in distribution. Through this tool, Savola was able to align its sales plan and performance for 2022.
Unmatched Experience with BMB
The solution’s utilization is a lever for Savola Algeria’s development to improve sales performance. The ticketing tool is very practical. The time difference did not hold the team back from being available to attend to any issue be it a bug fix or rollout challenges. The proper follow-up from both technical and sales is up to standards. I still receive calls from both teams checking on my status and needs.
“Our experience has been a positive one, and we would gladly work with them again with no hesitation. The professionalism, high engagement, strong business, tactful project management skills, optimal technical support, and customer-oriented team (sales or technical) made this experience with BMB very fulfilling. We really like the solution and would highly recommend it to other users as they would be missing out on a lot.”
– Hocine Benhabi, Savola